The adult products market in Oceania has seen significant growth in recent years, with people in Australia and New Zealand embracing sexual wellness as part of their overall health. While preferences vary, several products have gained particular popularity across the region.
1. Vibrators Vibrators are consistently among the best-selling adult products in Oceania, especially for women and couples. Discreet designs, such as bullet vibrators or remote-controlled toys, have become particularly sought-after for their ease of use and ability to enhance both solo and partnered experiences. Rechargeable and waterproof options have added convenience and versatility to this ever-popular product category.
2. Couples’ Toys Couples in Oceania are increasingly exploring shared intimacy with products designed for two. Adjustable vibrators and wearable toys that stimulate both partners simultaneously are becoming household favourites. These devices often come with app-controlled features, allowing couples to experiment and play even when they’re apart.
3. Lubricants Lubricants are a staple in many households across the region, with water-based and silicone-based options being the most popular. Many people in Oceania are opting for organic or hypoallergenic formulations, reflecting the growing demand for body-safe and eco-friendly products.
4. Sexual Wellness Products There’s also been a rising interest in sexual wellness products such as massage oils, pheromone sprays, and intimate cleansing wipes. These items are designed to enhance both pleasure and comfort, and are increasingly seen as part of a holistic approach to sexual health.
The adult products market in Oceania continues to expand as people embrace their sexual wellness. From vibrators to couples’ toys and lubricants, these products offer fun and fulfilment while encouraging healthy and open conversations about intimacy.